Rethinking the What, Where and When of Work

Co-working is not just for startups and freelancers anymore.

Co-working started out as a way for freelancers, solopreneurs, and independent contractors to relieve the isolation and avoid the distractions of working from home by sharing working space with other kindred spirits. The benefits of working in a supportive environment of like-minded professionals soon became apparent.

In its global co-working survey, published in late 2013, deskmag.com reported that:

  • 71 percent of respondents reported a boost in creativity after joining a co-working community;
  • 62 percent said the quality of their work was better in a co-working space;
  • almost 90 percent of co-workers reported higher self-confidence;
  • 70 percent of co-workers reported feeling healthier than they did in a traditional office setting.

One of the greatest benefits of working in a curated work space surrounded by talented people is that it enables creative collaboration and collective problem solving. Co-working communities often host meetups and skill-sharing events, and offer many opportunities for impromptu whiteboard and brainstorming sessions.

In addition to synergies, co-working sites offer flexibility: Large companies, even multinational organizations such as Google, Amazon and Twitter, use co-working locations to hold meetings and as temporary touch-downs for traveling executives. In the wake of Hurricane Sandy, many offices without power turned to powered co-working spaces nearby to maintain their productivity.

More and more employers are realizing they need to provide access to a range of workplaces to accommodate a diverse workforce. They’re rethinking the evolving definition of what constitutes work, as well as when and where work takes place.

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